Legal · Privacy
Privacy Policy
This Privacy Policy explains how Lukáš Černý (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit twwbb.com and purchase The Wedding Website Business Blueprint.
1. Who we are
This website is operated by Lukáš Černý, a sole trader based in the Czech Republic.
IČO: 21235180
Contact: cernyl.business@gmail.com
2. What data we collect
We collect the following categories of personal data:
- Purchase data — name, email address, and transaction details collected at checkout via Polar (our payment processor). We do not store your payment card details.
- Usage data — IP address, browser type, pages visited, time on page, and referring URL, collected automatically when you visit this website.
- Marketing data — interactions with our advertisements on Meta platforms (Facebook, Instagram), including pixel events such as page views, add-to-cart actions, and purchases.
- Communication data — any information you voluntarily provide when you email us.
3. How we use your data
- To process your purchase and deliver the product
- To send you the product and any updates to it
- To respond to your support or refund requests
- To measure and improve the performance of our advertising on Meta platforms
- To comply with our legal obligations
4. Legal basis for processing (GDPR)
- Contract — processing your purchase data is necessary to fulfil the sale
- Legitimate interests — analytics and advertising performance measurement
- Consent — cookie-based tracking, where you have accepted our cookie policy
5. Who we share your data with
- Polar — our payment and product delivery platform. Polar acts as merchant of record and processes payments on our behalf. Their privacy policy governs their processing.
- Meta Platforms — we use the Meta Pixel to measure advertising effectiveness. Meta may receive event data tied to your browser or device.
- We do not sell your personal data to any third party.
6. Cookies
We use cookies for analytics and advertising purposes. See our Cookie Policy for full details. You can manage your cookie preferences via the banner on your first visit.
7. Data retention
Purchase records are retained for 5 years for accounting and legal purposes. Marketing and analytics data is retained for up to 24 months. You may request deletion at any time (see section 8).
8. Your rights
Under GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Object to processing based on legitimate interests
- Withdraw consent for cookie-based tracking at any time
To exercise any of these rights, email cernyl.business@gmail.com. We will respond within 30 days.
9. International transfers
Your data may be processed outside the European Economic Area by our service providers (Polar, Meta). Where this occurs, appropriate safeguards are in place in accordance with GDPR requirements.
10. Changes to this policy
We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance.
11. Contact
For any privacy-related questions: cernyl.business@gmail.com
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